Senior Vice President,
Chief Sales and Marketing Officer
As HAP’s senior vice president, chief sales and marketing officer, Margaret Anderson leads a dynamic team that is changing the way insurance products are designed and delivered to serve HAP’s members and communities. She is responsible for HAP’s strategic planning function, sales and service for all products, as well as overseeing the teams responsible for the company’s digital strategy, product development, advertising, public relations, marketing communications, community outreach, worksite wellness and market intelligence.
With a relentless focus on improving the customer experience, Margaret has led the charge to transform the tools and technologies that better serve HAP members and address challenges of the communities where HAP operates. She is proud of her team and their deep commitment to being true “boots on the ground” in the community while attending to the evolving needs of all HAP stakeholders.
With more than 25 years of experience in the health care industry, Margaret has a wide breadth of experience across all market segments including large and small employer groups, government programs (Medicare and Medicaid) and individual sales. Prior to joining HAP, Margaret served as vice president and general manager at BlueShield of California and region president, Medicare, at WellCare Health Plans in Tampa, Fla. She began her career in sales and has held a variety of roles in healthcare companies from California to New York.
A devoted Buffalo Bills football fan, Margaret splits her time away from the office serving on nonprofit boards and enjoying all the year-round adventures that the Michigan outdoors offers with her husband and two dogs.
She holds a Bachelor of Science degree in marketing from Canisius College in Buffalo, N.Y., as well as an executive certificate in Health Care Leadership from Harvard School of Public Health.