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Brand identity guidelines

To keep the HAP brand strong, we all need to speak in one voice. By using these brand identity guidelines, we can present unified messages and visuals that create one voice. The ultimate goal is a stronger, more consistent, unified visual presentation of the HAP brand. We recommend you refer to this guide whenever you develop marketing communications.

  • How we brand ourselves
    • Our brand promise
    • Our members
    • Our personas
  • How we talk
    • Brand guidelines and key terms
    • Pay your premium or set up auto pay
    • Messaging cheat sheet
    • Tone of voice
    • Clear Communications
    • AP Style
    • Corporate terminology
  • How we look
    • HAP logos
    • Additional logos
    • Icons
    • Colors
    • Type treatment
    • HAP Arrows
    • Photography
    • Layout guidelines
    • Tables
    • Creative samples
  • Services
    • Communication and Creative Services Staff
    • Templates
    • Ask the Corporate Editor
    • CARB
    • Health Care Reform Communications SWAT Team
    • FAQs