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HAP Names Michele Gale Vice President, Consumer Experience and Marketing

DETROIT, May 2, 2022 – Health Alliance Plan, a Michigan-based nonprofit health plan, has named Michele Gale vice president, Consumer Experience and Marketing.  In this role, she is responsible for leading member growth and retention through the development and execution of 360-degree consumer experience and marketing strategies.

Gale joined HAP in 2021 as director of Consumer Experience, bringing 17 years of well-rounded health care experience that includes business growth, patient and consumer experience, project management, physician relations and health care operations.

“Michele has a passion for delivering an exceptional consumer experience,” said Margaret Anderson, Chief Sales and Marketing Officer, HAP.  “Her commitment to utilizing technology to maximize the overall member experience will benefit HAP as we continue to develop innovative ways to improve health outcomes and enhance the well-being of our members by giving them what they need, when they need it and in a way they want to receive it.”

Prior to joining HAP, Gale served as chief operating officer at Honor Community Health in Pontiac, Mich.  Before that, she spent 14 years in leadership roles at St. Joseph Mercy Health System in Michigan.

Gale earned a Bachelor of Science degree in community development/health sciences from Central Michigan University.  She also holds a Green Belt certification from the University of Michigan College of Engineering and is a member of the American College of Healthcare Executives (ACHE).

About Health Alliance Plan

Health Alliance Plan (HAP) is a Michigan-based, nonprofit health plan that provides health coverage to individuals and companies of all sizes. For 60 years, HAP has partnered with leading doctors and hospitals, employers, and community organizations to enhance the health and well-being of the lives it touches. HAP offers a product portfolio with six distinct product lines: Group Insured Commercial, Individual, Medicare, Medicaid (using the HAP Empowered name), Self-Funded and Network Leasing. HAP excels in delivering award-winning preventive services, disease management and wellness programs, as well as personalized customer service. For more information, visit