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Detroit Bike Share to Introduce City's Newest Transit System, MoGo, Detroit Bike Share

DETROIT – Detroit Bike Share, an affiliate of the Downtown Detroit Partnership (DDP), in collaboration with the City of Detroit, Henry Ford Health System (HFHS) and Health Alliance Plan (HAP), today announced the official name for Detroit's first public bike share system, MoGo, Detroit Bike Share. Playing on the city's recognition as the birthplace of Motown sound, as well as its reputation for being the "Motor City," the brand envisions a new future for mobility and movement in Detroit through the introduction of a public bike share system. With 430 bikes and 43 stations throughout ten neighborhoods, MoGo will make transit more accessible to all Detroiters when it launches in May.

"We are thrilled to introduce Detroit to MoGo," said Lisa Nuszkowski, executive director, MoGo, Detroit Bike Share. "Today's announcement continues the city's mobility evolution, providing Detroiters and visitors alike with more accessible options to move around the city."

Today also marks the launch of MoGo's website,, where people can purchase passes, find stations and learn more information about the system.

"We are so proud to support Detroit's first ever bike share program. It's one of the more unique partnerships we've made because of its special wellness component," said Wright Lassiter, III, president and CEO, Henry Ford Health System. "Bike Share not only provides a convenient transit option for patients, visitors, employees, and neighbors, but also improves the life and vitality of a revitalized Detroit."

Pass Information

MoGo offers several pass and pricing options to meet a variety of needs:

  • The Daily Pass runs $8 per day and includes unlimited 30-minute trips for 24 hours.
  • The Monthly Pass costs $18 per month and riders receive unlimited 30-minute trips for the entire month.
  • The $80-per-year Annual Pass gives riders the option to pay up front or per month, and offers unlimited 30-minute trips for the full year. A special discount is available for people 65 years and older.
  • The Access Pass, for qualifying riders, costs $5 for the year and offers 30 minute unlimited rides.
  • The Founders Pass includes an Annual Pass, plus limited-edition MoGo gear and other benefits for $100.
  • MoGo also offers a Corporate and Community Pass Program, which will provide organizations of all sizes the opportunity to purchase discounted passes for their staff.

    "Bike share has been proven to be an invaluable addition to public transit in cities across the country. We are very excited about this addition to Detroit's transit system and look forward to its success," said Dan Dirks, director, Detroit Department of Transportation.

    MoGo's 10,000 sq. ft. warehouse, located in Detroit's Milwaukee Junction neighborhood, currently houses 18 seasonal and permanent employees. For more information on available positions with MoGo's operator, Shift Transit, visit

    "Our partnership with Bike Share aligns with HAP's mission, which is to enhance the health and well-being of the lives we touch," said DeAndre Lipscomb, vice president, marketing and community outreach, Health Alliance Plan. "Not only does this program offer incredible convenience, it also offers a fun way to stay fit. We encourage all those who live, work or visit Detroit to take advantage of this Bike Share program, which HAP is pleased to help bring to the city of Detroit."

    For more information about MoGo, Detroit Bike Share, or to purchase passes, please visit

    About MoGo, Detroit Bike Share

    MoGo is Detroit's first public bike share system, with 430 bikes and 43 stations throughout ten Detroit neighborhoods. MoGo strives to be the nation's best-in-class bike share program, supporting Detroit's future as a leader in public mobility systems that work for the diverse transportation needs of residents and visitors. For more information, visit

    About Downtown Detroit Partnership

    Downtown Detroit Partnership strengthens and supports Downtown Detroit through strategic initiatives and programs. DDP convenes business, philanthropic and government partners to create a vibrant, resilient urban core for Detroit and the surrounding community. For more information, visit

    About Detroit Department of Transportation

    The Detroit Department of Transportation (DDOT), is the major bus transit carrier in Southeastern Michigan as well as the largest transit carrier in the entire State of Michigan. DDOT is responsible for providing safe, clean and reliable transportation services primarily in the city of Detroit with limited service in neighboring cities. In addition to DDOT's fixed-route bus service, they also provide on-demand ADA paratransit services for individuals with disabilities. For more information about DDOT services please visit

    About Henry Ford Health System

    Henry Ford Health System is a six-hospital system headquartered in Detroit, Michigan. It is one of the nation's leading comprehensive, integrated health systems, recognized for clinical excellence and innovation. Henry Ford Health System provides both health insurance and health care delivery, including acute, specialty, primary and preventive care services backed by excellence in research and education. Henry Ford is the fourth largest NIH-funded research institution in the state of Michigan. The health system is also a 2011 Malcolm Baldrige National Quality Award recipient. Visit to learn more.

    About Health Alliance Plan

    Health Alliance Plan (HAP) is a Michigan-based, nonprofit health plan that provides health coverage to more than 650,000 members and companies of all sizes. For more than 50 years, HAP has partnered with leading doctors and hospitals, employers and community organizations to enhance the health and well-being of the lives we touch. HAP offers a product portfolio with six distinct product lines: Group Insured Commercial, Individual, Medicare, Medicaid, Self-Funded and Network Leasing. HAP excels in delivering award-winning preventive services, disease management and wellness programs, and personalized customer service.

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    Amanda Abukhader
    Downtown Detroit Partnership
    P: 313-324-7854
    C: 734-934-7868