Building a Better Healthcare Experience Starts Here

Making healthcare easier to understand starts with making it easier to recognize.

Nov. 10, 2026

A name is one of the most powerful elements of a brand. It can create an initial opinion, build trust and help people understand who you are, what you stand for and where you're headed. 

As a Michigan-based nonprofit health plan, Health Alliance Plan by Henry Ford Health knew there was an opportunity to make its story clearer.

For 40 years, Health Alliance Plan and Henry Ford Health have worked together with a shared mission: improving the health of the communities they serve. As a subsidiary of Henry Ford Health, Health Alliance Plan has long been part of an organization recognized for clinical excellence, innovation and a commitment to advancing healthcare in Michigan.

That opportunity was reinforced by regional brand research showing that consumers responded more favorably when they understood the organization's role as a health plan and its connection to Henry Ford Health. Those findings underscored the importance of a name that could communicate that story more clearly, ultimately leading to the May 2026 transition from HAP to Health Alliance Plan by Henry Ford Health.

“Our new name reflects the strength of a model we’ve built over decades—bringing coverage and care together in ways that help people access services more easily, navigate healthcare with less friction, achieve better outcomes and reduce the cost of care,” said Margaret Anderson, president of Health Alliance Plan.

Provider sponsorship creates a fundamentally different relationship between health coverage and health care. Clinical leaders help shape the health plan with care delivery in mind, creating stronger alignment around high-quality, high-value care and a more thoughtful approach to supporting the health of members and communities.

The result is a more connected approach that makes navigating the healthcare system easier, regardless of where members receive care. As healthcare continues to evolve, stronger alignment between health plans, providers and care delivery will be essential to improving health outcomes.

Our Commitment to Providers Remains Strong

For Health Alliance Plan, improving access to care starts with the providers who serve patients every day.

That's why the organization has built a provider network with coverage that includes approximately 96% of providers across Michigan's Lower Peninsula.

From independent practices and community physicians to specialty providers and large health systems, those partnerships help ensure members can access quality care close to home and receive care from providers they know and trust, regardless of where they choose to seek care.

As Health Alliance Plan by Henry Ford Health introduces its new name, providers should also understand what is not changing: its commitment to its provider network.

While the connection with Henry Ford Health is an important part of the story, the strength of the network remains rooted in partnerships with providers and office staff across Michigan, prioritizing access to care and member choice. Partnerships with organizations like Corewell Health, United Physicians, McLaren Health Care, Michigan Medicine and more help keep the network broad and accessible while supporting the providers and office staff who care for patients every day.

Additionally, Health Alliance Plan continues to invest in provider-driven tools, including Epic Tapestry and Tapestry Link, reflecting a broader commitment to designing around how care is delivered, creating greater connectivity, efficiency and value for providers while supporting a more seamless patient experience. By reducing manual processes and integrating health plan information directly into provider workflows, these investments can make it easier for physicians and care teams to navigate the health plan and focus more of their time on delivering care. 

Every provider partnership plays an important role in advancing access to care. By working closely with providers across the network, Health Alliance Plan can help strengthen care coordination, improve the member experience and make high-quality healthcare more accessible for Michiganders.

Supporting Providers Through the Transition

Beginning January 1, 2027, providers and office staff will see the Health Alliance Plan by Henry Ford Health name reflected across a variety of member- and provider-facing materials, including ID cards, billing and administrative communications.

To ensure a smooth transition, the organization is providing resources and guidance to answer common questions and support provider offices every step of the way. Through clearer communications, practical resources and ongoing operational improvements, the goal is to reduce administrative complexity and help providers spend more time focused on patient care.

Providers can find transition materials, frequently asked questions and additional information on the provider resource center at hap.org/providers or by logging into the provider portal.

Health Alliance Plan will continue exploring new ways to improve information sharing and create more seamless experiences for providers and members.

Looking Forward Together

Health Alliance Plan is building on a legacy that spans decades while remaining committed to the broad network of affiliated and independent providers whose partnership makes that mission possible.

Together, Health Alliance Plan and its provider partners can continue improving access to care, reducing barriers and supporting healthier communities across Michigan.