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HAP Appoints Seth Crawford Vice President of Underwriting

Portrait of Seth Crawford 

Detroit, June 17, 2019 – Health Alliance Plan has appointed Seth Crawford as vice president of Underwriting. Crawford has nearly 30 years of experience in the health insurance industry, the majority of it at Blue Cross Blue Shield of Michigan.

In addition to his extensive work on the payer side, Crawford most recently served as a licensed agent/broker at J.S. Clark Agency, where he was responsible for sales, retention and service associated with employee benefits for large and small employer groups.

Prior to that, he spent 25 years at Blue Cross, where he held key leadership roles, including vice president, Large Group and New Business Underwriting, as well as vice president, Underwriting and Actuarial Services for Blue Care Network.

HAP continues to grow its talent base and expertise by strategically adding key leaders and disciplines in a variety of areas throughout the organization. These are among the many moves that have positioned HAP for growth and sustainability.

“Seth and his role in leading HAP’s underwriting efforts are a key part of HAP’s long-term growth strategy,” said Terri Kline, president and chief executive officer. “Seth brings a wealth of actuarial and underwriting experience to HAP, which will greatly benefit the company and our members as we continue to focus on growth and reduce administrative costs, positioning us for long-term profitability.”

Crawford has a Master of Science in Administration, with a concentration in Health Services, as well as a Bachelor of Science degree in Industrial Engineering Technology, both from Central Michigan University.

About Health Alliance Plan
Health Alliance Plan (HAP) is a Michigan-based, nonprofit health plan that provides health coverage to individuals and companies of all sizes. For nearly 60 years, HAP has partnered with leading doctors and hospitals, employers and community organizations to enhance the health and well-being of the lives it touches. HAP offers a product portfolio with six distinct product lines: Group Insured Commercial, Individual, Medicare, Medicaid (using the HAP Empowered name), Self-Funded and Network Leasing. HAP excels in delivering award-winning preventive services, disease management and wellness programs, as well as personalized customer service. For more information, visit


Rich Donley, APR
MCCI on behalf of HAP
(248) 417-8498

Carolyn Artman, APR
MCCI on behalf of HAP
(313) 269-4729