Safe Driving Awareness
During November and December, spirits are high, celebrations abound and travel increases on America's roadways. Unfortunately, drunk driving is usually on the rise as well. That's why MADD conducts Tie One On For Safety each year during the winter holiday season.
Statistics and Implications
The Tie One On For Safety public awareness campaign runs Thanksgiving through New Year's Day -- the period when road travel increases and the threat of drunk driving is most prevalent.
- Each year, nationally, more than 1,000 people typically die between Thanksgiving through New Year's in drunk driving crashes, and more than 2,000 are killed in drunk driving crashes and/or crashes where safety belts were not used.
- Alcohol-related crashes cost the American public an estimated $114.3 billion and people other than the drunk driver paid $71.6 billion of that amount. (Taylor, Miller and Cox 2002)
- Michigan Statistics
It's easy to help reduce drunk driving through Tie One On For Safety. Locate your local MADD office -- then make a call to find out how you can help. Here are some great ideas to start with:
- Attach a MADD ribbon or decal in a prominent place on your own vehicle.
- Always designate a non-drinking driver before drinking begins.
- Provide MADD ribbons to your office or place of worship.
- Record a phone message about safe and sober driving during the holiday season.
- Set up a MADD ribbon distribution box in your office or church.
- Display drunk driving statistics in the lobby of your office or place of worship.
- Provide MADD ribbons for the local transit authority.
- Mail MADD ribbons to community leaders.
- Pass out MADD ribbons as people leave any meeting to drive home.
- Be a responsible party host during the holiday season.