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Newsroom > Speakers Bureau > Sales & Marketing, Customer Service & Community Benefit


Sales and Marketing, Customer Service and Community Benefit

Turn to the HAP Speakers Bureau for market-leading expertise in customer service and engagement, community stewardship, sales, marketing and communication.

  • The customer experience
  • Service excellence
  • Customer engagement
  • Brand
  • Public relations
  • Change management
  • Community stewardship
  • Building better communities
  • Sales and marketing

Speakers:

Mark Hall - Business Development and Consumer Solutions

Areas of Expertise:

  • Health care costs
  • Benefit trends
  • Product trends
  • Health insurance literacy
  • Small business trends
  • Sales and marketing


Bio:
Mark Hall, vice president, Business Development and Consumer Solutions, joined HAP in 2005. His nearly 30 years of experience in marketing and sales of health care programs includes serving as divisional vice president at HealthNow based in Western New York. Mark is a Trustee on the board of directors of the Oakland County Education Foundation. He received a bachelor's in Business from Wayne State University and holds a Michigan Producer's (Agent) Insurance license.


DeAndre Lipscomb, MSA - Vice President, Community Outreach

Areas of Expertise:

  • Community stewardship
  • Employee volunteerism
  • Diversity and inclusion
  • Building healthy habits as a family
  • Fostering a culture of wellness in the workplace
  • Brand
  • Health insurance literacy
  • Leadership development

Bio:
As vice president, Community Outreach, DeAndre Lipscomb leads HAP's business development, community relations, member engagement and public relations strategies and programs. He previously served as director, Market Communications, at Blue Cross Blue Shield of Michigan. DeAndre earned a bachelor's degree from Wayne State University and a master's of administration in leadership from Central Michigan University. He is vice president of the board of directors for Spaulding for Children and a board member for Winning Futures and the Michigan Wellness Council. In this brief video, DeAndre describes HAP's community outreach efforts.

Fun Facts:
DeAndre enjoys mentoring young adults. He also writes plays, short stories and poetry. In high school, one of his plays was performed on Broadway - 1515 Broadway in Detroit! At age 11, he got his first job as a Detroit News carrier, and after high school, he was hired as a Detroit News editorial assistant.


Susan Weaver Schwandt, APR - Director, Public Relations

Areas of Expertise:

  • Public Relations
  • Corporate communications
  • Brand
  • Stress: Putting the FUN in dysFUNctional
  • The power of art in healing
  • You're more creative than you think
  • Motivating young women to succeed


Bio:
Susan Weaver Schwandt, APR, is HAP's public relations director. She has 25 years of public relations experience in health care and nonprofit trade associations, including the Michigan Credit Union League. She began her career at PR Associates, Inc. Susan received a bachelor's degree in advertising and a Social Media Driver's License certificate from Michigan State University, as well as accreditation in public relations from the Public Relations Society of America. She serves as a Commissioner on the Canton Arts, Culture and Heritage Commission.

Fun Facts:
Susan enjoys cooking, volunteering, yoga and rescuing homeless animals. She spent a summer as a junior park naturalist and a summer on Beaver Island at a field biology station. As a child, she learned how to canoe in white water before she learned how to ride a bike. She also enjoys making contemporary art quilts and experimenting in her art studio.


Stewart Smith - Manager of Operational Solutions and Training Team

Areas of Expertise:

  • The customer experience
  • Health care reform
  • Benefit trends
  • Product trends
  • Health insurance literacy
  • Leadership development


Bio:
Stewart Smith is the manager of Operational Solutions and Training Team. During his 18-year career at HAP, he has served in a variety of roles in sales and sales operations. Stewart joined HAP from Blue Cross Blue Shield of Michigan, where he served as account manager. He received a bachelor's degree in Administration from Central Michigan University and completed Dale Carnegie Sales Advantage Training.

Fun Facts:
Stewart enjoys jogging, weight lifting, and reading. He "absolutely loves people and fashion!"


Judith Sullivan, MS - Director, Auto Accounts Unit

Areas of Expertise:

  • The customer experience
  • Service excellence
  • Health care costs
  • Utilization management
  • Fostering a culture of wellness in the workplace
  • Weight management


Bio:
Judith Sullivan is director of HAP's Auto Accounts Unit. She joined HAP from Ford Motor Company, where she held roles as manager, Employee Benefits Purchasing; purchasing manager and engineer. Judy also served as a project engineer for the United States Air Force. She received a bachelor's degree from St. Olaf College and a master's degree in Engineering Science from the University of Florida.

Fun Facts:
Judy conducted some of the original engineering development on the Space Shuttle Program and managed the supply side of the Ford Motor Company Firestone recall in 2000-2001. Her hobbies include fitness, gardening, reading, and cooking.


Marc Vanderburg - Associate Vice President, Account Solutions

Areas of Expertise:

  • The customer experience
  • Health care costs
  • Benefit trends
  • Product trends
  • Sales and marketing


Bio:
Marc Vanderburg is associate vice president, Account Solutions at HAP. During his 19-year career in sales, marketing, business development and operations, he has worked with school districts and administrators on benefit negotiation and bargaining, played an instrumental role in driving sales and customer service excellence and developed award-winning marketing campaigns. Marc is a graduate of Eastern Michigan University and holds a bachelor's degree in Business Administration with a concentration in Marketing. Marc serves as corporate sponsorship chair of AIDS Walk Detroit.


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