Health Alliance Plan Subsidiary Changes Name to HAP Midwest Health Plan
Company Expects to Add Approx. 100 New Employees This Year
Detroit – July 15, 2014 – Health Alliance Plan (HAP) today announced that Midwest Health Plan, a for-profit Medicaid/Medicare HMO that became a wholly owned subsidiary of HAP in 2011, has changed its name to HAP Midwest Health Plan.
HAP Midwest Health Plan will remain headquartered in Dearborn, Mich., where the company was founded in 1993. Dr. Mark Saffer will remain president of HAP Midwest Health Plan. The company currently serves approximately 100,000 Medicaid/Medicare enrollees, who will see no change in their health plan benefits or coverage as a result of this name change.
HAP's acquisition of the company three years ago provided both organizations with an increased footprint in serving Medicare- and Medicaid-eligible individuals. This alliance paved the way for HAP Midwest Health Plan to be able to offer the Healthy Michigan Plan, a new program launched by the State of Michigan that came as a result of legislation expanding Medicaid programs to low-income Michigan residents who previously were not eligible for coverage.
"This name change reflects the fact that HAP Midwest Health Plan is an integral part of the HAP family," said Mary Ann Tournoux, Chief Marketing Officer, Health Alliance Plan. "As a result of this alliance, HAP has been able to offer health plans for every individual in every stage of life. Combining the names of two trusted Michigan-based companies underscores our commitment to the people and communities we serve."
To reflect the name change, HAP Midwest Health Plan has introduced a new logo and brand campaign that incorporates the familiar HAP design. The brand campaign introduces the public to HAP Midwest Health Plan's products and services and offers to help consumers understand their health plan options, including the Healthy Michigan Plan.
The Healthy Michigan Plan covers Michigan residents with income of up to 133 percent of the Federal Poverty Level (individuals who earn about $16,000 a year or $33,000 for a family of four) who are:
- Ages 19 - 64
- Not eligible for or enrolled in Medicare
- Not eligible for or enrolled in other Medicaid programs
- Not pregnant at the time of application
Unlike other health insurance plans, there are no open or closed enrollment periods for the Healthy Michigan Plan. Individuals who believe they may qualify are encouraged to apply at any time. Those who live in Wayne, Oakland, Macomb, Washtenaw, Livingston and St. Clair counties and who qualify for the Healthy Michigan Plan will have the option to choose HAP Midwest Health Plan. As their life circumstances change, HAP Midwest Health Plan members who move in and out of Medicaid eligibility requirements and want to keep their doctor will have easy access to a high-quality, low-cost HAP plan. More information about the Healthy Michigan Plan can be found at www.hap.org/midwest.
To serve the increasing number of individuals who are choosing HAP Midwest Health Plan, the company expects to add approximately 100 new employees later this year.