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Home > > NewsroomHealth Alliance Plan Launches Community-Based Outreach Program to Educate Public on Health Care Reform

Health Alliance Plan Launches Community-Based Outreach Program to Educate Public on Health Care Reform

State's second-largest insurer to offer important information to help families and individuals understand their health coverage options in collaboration with community organizations

DETROIT, MICH. - September 25, 2013 - Health Alliance Plan (HAP) today launched a community-based outreach and education program to equip Michigan residents with the information and tools they need to navigate the changes taking place to health care under the Affordable Care Act (ACA) successfully. While these changes are aimed at making health coverage more accessible and affordable, many people remain uninformed about what the law means for them.

According to a poll conducted by the Kaiser Family Foundation, more than a third of the general public stated that they have tried to educate themselves on ACA, but 51 percent reported that they don't have enough information about the law to understand how it will affect them or their family. With open enrollment in the Health Insurance Marketplace scheduled to begin Oct. 1, 2013, HAP's new program is dedicated to educating the uninsured residents who may be shopping for health care for the very first time. In partnership with area non-profits, service organizations and places of worship, HAP will connect and engage on a deeper level with members of the community who may be confused or have questions about what health care reform means for them.

"Our commitment to community stewardship is the driving force behind this proactive effort, and we're eager to partner with organizations in the region who, like HAP, are living our missions to improve the public's health and overall well-being," said DeAndre Lipscomb, Vice President of Community Outreach at HAP. Elements of the HAP health care reform community-based outreach program include:

  • Connecting and engaging with community-based organizations by offering our educational resources for their workshops and town halls;
  • Identifying, training and empowering dedicated leaders in the community to help disseminate information about health care reform through the "HAP Ambassadors" program;
  • Providing Michigan residents with consumer toolkits to help them learn the basics of health insurance, the health care reform law, who can enroll in Marketplace plans, how to find out if they are eligible for lower costs, and what they can do now to get ready for open enrollment; and
  • Providing community service organizations with informational and educational content to share with their members through social and digital channels.

HAP has been committed to the health and well-being of the community for more than 50 years. Its long-standing Community Outreach programs touch the lives of more than 30,000 people each year with initiatives like free community wellness programs, educational scholarships and the support of numerous civic and service organizations through financial, in-kind and volunteer contributions.

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