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Home > > NewsroomHealth Alliance Plan opens retail locations to help community shop for insurance and navigate new health care requirements

Health Alliance Plan opens retail locations to help community shop for insurance and navigate new health care requirements

HAP becomes first insurer in Michigan to offer solutions in retail environment at Detroit, Troy and Southfield locations

DETROIT - August 14, 2013 - Michigan's first-ever health insurance retail location opens this month in Troy to serve the estimated one million Michigan residents who will begin shopping for their own health insurance this fall - many for the first time. Health Alliance Plan (HAP), Michigan's second largest health insurer with more than 670,000 members, announced today the collaboration with Henry Ford OptimEyes to open an in-person enrollment and education center inside the Henry Ford OptimEyes Troy Super Vision Center. This offering, coupled with dedicated staff at the insurer's Detroit and Southfield offices, emphasize the company's rejuvenated consultative service strategy by allowing new and existing members to navigate their health care questions and concerns at ease with the assistance of onsite representation.

"Health care is undergoing unprecedented change, and helping the community make informed decisions to better understand their health care options is our goal with the opening of these retail locations, " said Claudia Swink, Director, Personal Alliance Product Performance & Oversight at HAP. "These enrollment and education centers offers a new way for us to engage customers in a deeper, more meaningful way and underscores HAP's core philosophy of helpful, personalized and consultative support."

Community members can visit the Troy Henry Ford OptimEyes Super Vision Center or any of HAP's corporate locations to engage in important and informative discussions that can positively impact their health coverage today and in the future. These one-stop enrollment and education centers will help empower consumers by providing them with simple, easy-to-understand information. Dedicated representatives will answer common questions, help current HAP members manage or renew their Personal Alliance plans, and guide new members through quick enrollment done either through one-on-one consultation or via online kiosks.

HAP's Troy retail location is located at 735 John R. Road in (between 14 and 15 Mile Roads) within the Henry Ford OptimEyes Troy Super Vision Center. HAP's Detroit headquarters, located at 2850 W. Grand Blvd. and the Southfield office, located at 21700 Northwestern Hwy., began offering personalized retail support to members last month.

HAP's Personal Alliance offers the choice of 10 affordable and customizable plans for individuals and families with both in-network and out-of-network benefits. Plan choices include preferred provider organization (PPO) and health savings account (HSA) options. Representatives can also help explain the federal health care reform law.

For more information on HAP and Personal Alliance, please visit:

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