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Home > > NewsroomHealth Alliance Plan Keeps Car Lovers Cruising at Back to the Bricks 2013

Health Alliance Plan Keeps Car Lovers Cruising at Back to the Bricks 2013

Free water, giveaways, health information and a drive-in movie at Flint's celebration of cars, old and new

Flint - August 14, 2013 - Rain or shine, Health Alliance Plan will be out in force at Flint's iconic car cruise event Back to the Bricks, August 13 - 17, providing water bottles at three water stations, co-sponsoring the drive-in movie Bricks Flicks and offering giveaways and health information to cruise attendees.

Last year HAP, which has its East Central Region office in Flint and is a major sponsor of Back to the Bricks, provided approximately 5,000 water bottles to thirsty attendees at the car cruise; a similar number are expected to be given out this year.

"It's so important to keep well hydrated when the weather heats up," said Anita Moliterno, General Manager of HAP's East Central Region. "We are committed to the health of the residents in this region, and this is just one small way we are making sure people stay healthy while enjoying themselves at the Back to the Bricks festivities."

Children will enjoy balloons and Frisbees from HAP during the five day festival and keeping things fresh, their parents will be pleased with the free hand sanitizer giveaways.

HAP will also be co-sponsoring Brick Flicks, at the US 23 Drive-In Theater in Burton on Tuesday, August 13. This year's movie will be Grease. Attendees are encouraged to dress up in 1950s gear.

Earlier this year, HAP announced HMO members in the region now have access to Hurley Medical Center.

"HAP's current and prospective HMO customers and labor partners in the East Central region have welcomed the addition of Hurley Medical Center," said Moliterno. "Many of HAP's PPO and Medicare members value our long-standing relationship with Hurley, and with the addition of our HMO contract, we're pleased that Hurley now serves members in all of our HAP product lines."

In addition to sponsoring Back to the Bricks, HAP is involved in many worthy causes in the East Central Region. The signature project for HAP's Flint office is the Annual Holiday Boot Drive. Now in its sixth year, the boot drive prevents local children from facing a bitter cold winter without a warm pair of boots to protect their feet. Thousands of children served by Carriage Town Ministers of Flint, Flint Eastside Mission, Outreach East in Davison and other nonprofits helping needy families have received new winter boots thanks to HAP's annual holiday boot drive.

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