Health Alliance Plan Partners with ChildObesity180 to Support a Nationwide Effort to Reverse the Trend of Childhood Obesity
DETROIT – Feb. 10, 2012 – Health Alliance Plan (HAP) is proud to support the Active Schools Acceleration Project’s (ASAP) Innovation Competition, an initiative of ChildObesity180 designed to find the best approaches and technological innovations in school-based physical activity.
As First Lady Michelle Obama announced this week, ASAP’s Innovation Competition will award a total of $500,000 in prizes to the best school-based programs and technological innovations that promote physical activity for children based on creativity, impact, and potential for scale. In addition to monetary awards, top winners will advance to participate in fully funded pilot studies aimed at expanding both reach and impact.
"As a nonprofit health plan that is committed to improving the health and well-being of the lives we touch, HAP is proud to partner with ChildObesity180 in support of this exciting initiative," said DeAndre Lipscomb, Vice President of Community Outreach at HAP. "The Innovation Competition is an excellent complement to other initiatives that HAP has championed to create a healthy future for children in our community, such as Ready, Set, Cook – a six-week after-school program for children – and the HAP Family Challenge – an inspirational program to help families build health habits to last a lifetime."
ASAP is calling for entries from schools, teachers, technology developers, entrepreneurs – anyone with a passion and a plan to get students active and healthy. The competition features two categories: "School Programs" and "Technology Innovation."
"Many schools have found creative ways to incorporate physical activity into the daily routine of their students, helping them to build lifelong healthy habits," said Christina Economos, PhD, Vice-Chair and Director of ChildObesity180, Associate Professor at the Friedman School of Nutrition Science and Policy at Tufts University, and a leading researcher in the field of childhood obesity prevention. "This competition is about recognizing those champions and identifying opportunities to bring their innovative solutions to scale."
The competition will accept submissions from February 7, 2012 through April 2, 2012. All competition details can be found at www.ActiveSchoolsASAP.org .
Active Schools Acceleration Project (ASAP) is an initiative of ChildObesity180, an organization which fosters cross-sector collaboration through a portfolio of high-impact initiatives which aim to reverse the trend of childhood obesity within one generation’s time. The ChildObesity180 membership is comprised of national leaders from the public, nonprofit, academic, and private sectors who are using their reach and expertise to drive an integrated national strategy to prevent childhood obesity. ChildObesity180 is chaired by Peter Dolan, former Chairman and CEO of Bristol-Myers Squibb and Gemin X, and Vice Chair of the Tufts University Board of Trustees. Leading childhood obesity researcher Christina Economos, PhD, serves as the Vice-Chair and Director, and Miriam Nelson, PhD, as the Co-Director. Drs. Economos and Nelson are faculty of the Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy at Tufts University. Founded in 2009, ChildObesity180 is conducted in collaboration with Tufts University; the Robert Wood Johnson Foundation serves as a strategic partner. For more information about ChildObesity180, visit www.ChildObesity180.org .