HAP Hires Vice President of Product Management and Market Intelligence
DETROIT -- November 15, 2010 -- Health Alliance Plan (HAP) announces the appointment of Lori Rund as vice president, Product Management and Market Intelligence.
"Lori has a strong, proven track record in research and product development, and experience working in an integrated health care system," said Mary Ann Tournoux, senior vice president and chief marketing officer. "She has the ability to gain local market perspective quickly and will develop high-impact products in innovative ways to support HAP's growth."
Rund joins HAP from Health Alliance Medical Plans in Urbana, Illinois where she was the interim vice president of Market Development. She brings more than 20 years of experience in health care marketing, evaluation of new products and services, analysis of market segments and alignment of products to meet market needs.
Rund graduated from Loyola University in New Orleans with a Bachelor of Business Administration degree. She is a member of the Product Development and Management Association.