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Mary Ann Tournoux

Senior Vice President & Chief Marketing Officer

mary ann tournoux headshot

Tournoux leads HAP’s strategic planning function, sales and service for all products, digital strategy, product development, PR and marketing communications, community outreach, worksite wellness and market intelligence teams. Oversight for HAP’s subsidiary, ASR – a third party administration firm – also falls under her area of responsibility.

She has spent more than 30 years in business development management and health plan leadership. Prior to joining HAP, she served in similar roles at health plans in Illinois and Ohio.

A recognized industry leader, Tournoux is the vice chairman of the board of Health Plan Alliance, a national association of regional, provider-owned health plans, where she formerly chaired the membership committee. She is also a member of the Michigan Association of Healthcare Executives, Society for Healthcare Strategy & Market Development, American Marketing Association and Inforum, a professional alliance focused on advancing the careers of women.

Driven by her passion for equality and justice, she serves on the board of directors for the Detroit Urban League and HAVEN, a nonprofit organization dedicated to promoting violence-free homes and communities.

Tournoux graduated from The Ohio State University and is an alumnus of the Leadership Detroit program, and has earned the designation of certified health insurance executive through the America’s Health Insurance Plans Executive Leadership Program.

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